Meyer Burger to strengthen its management team with seasoned solar expert

  • Meyer Burger adjusts its organisation to fit its strategic repositioning as a manufacturer of highly efficient solar cells and solar modules
  • Moritz Borgmann appointed managing director of the newly founded Meyer Burger (Industries) GmbH as of 1 February 2021
  • His responsibilities include solar module sales, marketing, product management and business development

Meyer Burger Tech­nol­ogy Ltd has won a sea­soned solar ex­pert for its fu­ture pro­duc­tion fa­cil­i­ties in Ger­many: Moritz Borgmann (born 1977) is ap­pointed man­ag­ing di­rec­tor of the newly founded Meyer Burger (In­dus­tries) GmbH as of 1 Feb­ru­ary 2021. This en­tity will man­u­fac­ture the highly ef­fi­cient het­ero­junc­tion solar cells and SmartWire solar mod­ules.

Moritz Borgmann will thus be re­spon­si­ble for the sales of solar mod­ules, in ad­di­tion to mar­ket­ing, prod­uct man­age­ment and busi­ness de­vel­op­ment. His focus will be on es­tab­lish­ing the new sales or­ga­ni­za­tion and ex­e­cut­ing Meyer Burger’s strat­egy com­mer­cially to achieve the goals of its re­align­ment from an equip­ment man­u­fac­turer to a solar cell and mod­ule man­u­fac­turer.

With a doc­tor­ate in elec­tri­cal en­gi­neer­ing, he has broad ex­pe­ri­ence along the pho­to­voltaic value chain. After start­ing his pro­fes­sional ca­reer in the semi­con­duc­tor in­dus­try, he worked as a man­age­ment con­sul­tant for many years. As a part­ner of the renowned Berlin-based clean­tech con­sul­tancy Apricum, he sup­ported well-known clients world­wide in the con­cep­tual de­sign of growth strate­gies and new busi­ness mod­els as well as in M&A trans­ac­tions with a focus on the pho­to­voltaic in­dus­try. In this func­tion, he al­ready ad­vised Meyer Burger on the de­vel­op­ment and im­ple­men­ta­tion of the new busi­ness strat­egy.

“We are very pleased to win Moritz Borgmann, an in­ter­na­tion­ally ex­pe­ri­enced and recog­nised ex­pert in the field of pho­to­voltaics, for the trans­for­ma­tion of Meyer Burger,” says CEO Gunter Er­furt. “He is a per­fect ad­di­tion to our team. With his en­tre­pre­neur­ial spirit, he will make a de­ci­sive con­tri­bu­tion to the suc­cess­ful strate­gic repo­si­tion­ing of Meyer Burger.”

Mean­while, the es­tab­lish­ment of Meyer Burger’s own pro­duc­tion fa­cil­i­ties for solar cells and solar mod­ules in Bit­ter­feld (Sax­ony-An­halt) and Freiberg (Sax­ony) is going ac­cord­ing to plan. The start of pro­duc­tion is sched­uled for the sec­ond quar­ter of 2021. Sales of the high-ef­fi­ciency mod­ules will ini­tially start in the DACH re­gion and in West­ern Eu­rope. The first sales staff with ex­per­tise in the pre­mium seg­ment have al­ready been re­cruited for Moritz Borgmann’s fu­ture team in rel­e­vant Eu­ro­pean mar­kets.

Source: Meyer Burger



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