Hanwha Q CELLS and RB Leipzig extend their international partnership until 2020

  • The Q CELLS brand will continue to advertise its “ENGINEERED IN GERMANY” solar solutions on cam carpets, team benches and LED video boards for two additional seasons
  • The  brand will also appear on advertising hoardings at all RB Leipzig home games in the EA Sports video game FIFA19
  • This move signifies the establishment of another long-term partnership for RB Leipzig

Hanwha Q CELLS Co., Ltd. (NASDAQ: HQCL) and German top-flight football club RB Leipzig have secured their international partnership ahead of schedule for another two Bundesliga seasons. Both partners announced the partnership extension today ahead of RB Leipzig’s first home game of the 2018/19 Bundesliga season on next Sunday. This means that the Q CELLS brand will continue to advertise its “Engineered in Germany” solar solutions in the Red Bull Arena until the end of the 2019/2020 season, as an international partner of ‘The Red Bulls’.

The partnership – which includes advertising on cam carpets next to the goals, on the LED hoardings around the pitch and exclusively on the team benches – ensures that the Q CELLS brand gains significant exposure and visibility in the media and on TV. Furthermore, as part of the international partnership, the Q CELLS brand will appear for the first time on EA Sports video game FIFA 19 whenever RB Leipzig home matches are played.

Oliver Mintzlaff, CEO of RB Leipzig, commented:

“Continuing this important partnership with a renowned international company is an important step for us. RB Leipzig also aims to establish a more international presence – in both the sporting and in economic arenas. Hanwha Q CELLS is the perfect partner for us in moving forward in this direction, because the company is exceptionally skilled in combining global innovation with local heritage.”

Daniel Jeong, CTO and Head of Hanwha Q CELLS GmbH in Germany, added:

“The partnership with RB Leipzig helps us to further promote the Q CELLS solar brand among energy consumers in Germany, Europe and all over the world, as well as to grow our partner network. The first year of our partnership was very successful. The brands – both young, dynamic and successful – fit together perfectly. The response from our partners and customers has been very positive and the advertising has had the desired effect. This is why we are excited to have already extended our partnership with The Red Bulls to the end of the 2019/2020 season.” Hanwha Q CELLS GmbH operates the global Centre for Technology and Innovation for one of the leading solar manufacturers in Bitterfeld-Wolfen, just 50 km from RB Leipzig’s Red Bull Arena.

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